Work-related issues were frequently covered in public discussions and the media. Online media mentioned the Finnish Institute of Occupational Health (FIOH) almost 2000 times.
The most popular issues that FIOH raised included health promotion, recovery, and questions related to long working days. We recommended that recovery should already take place during the working day, not only during evenings and at weekends. We also published health promotion recommendations for workplaces.
As in previous years, popular issues to emerge were those related to sickness absences and working hours. The hazards of shift work can be prevented through good shift planning; effective non-drug treatment has also been developed for shift workers. The Health and Social Services Reform, the well-being at work of health and social service workers, and the quality of occupational health services were also hot topics.
TWITTER – OUR MOST COMPREHENSIVE SOCIAL MEDIA CHANNEL
We continued our active communications on social media, of which Twitter was our main channel of influence. Our followers grew steadily to 29 200 at the end of 2018 (from 20 171 in 2017). The total reach of our tweets was 4.74 million. In addition, our experts are followed actively on Twitter.
Our website was visited 3.4 million times. One of our most popular videos was Ergonomic aid in patient-handling (in Finnish). We introduced podcasts as a new form of content. We also reinforced our marketing automation in 2018 (HubSpot system), which now enables us to offer our clients more targeted knowledge on the specific topics that interest them. We integrated communication and marketing into an even more concentrated, proficient package.
ACTIVE PARTICIPANT IN SUOMI AREENA DISCUSSIONS AND NETWORKS
We took part in two discussions at the Suomi Areena event in co-operation with several organizations. Working Life 2020, the Association for Finnish Work, FIOH and Business Finland investigated what work life factors Finns trust in, and an event was arranged on this topic at Suomi Areena called “Newsroom – Talk about trust in work”.
Together with the Federation of Finnish Enterprises, the Ministry of Economic affairs and Employment and the Ministry of Social Affairs and Health, we held a public discussion on “Entrepreneurs’ coping at work – the key to sustainable growth”.
We co-ordinated the national Network of Finnish Workplaces Improving Occupational Health and Safety. FIOH was also a part of the Working Life 2020 network. In the international arena, we participated in co-operation with UN organizations (WHO, the ILO), the PEROSH network and the Baltic Sea Network.
STATEMENTS TO THE PARLIAMENT AND MINISTRIES OF FINLAND
FIOH’s expertise is employed in decision-making, through for example, statements, committee hearings and ministerial working groups. Our experts are members in almost 100 different working groups. We gave parliament and the ministries 15 statements in total.
We also highlighted how attention should be paid to the employment and careers of those returning from parental leave. Participation in work should be made easier for single parents or parents in otherwise difficult family situations. Ageing workers should also be better recognized in work life, as well as those with duties of care for their own ageing parents or other close ones and those balancing special care with their own work. We expressed the views above in our statement on the report of the Ombudsman for Children to the parliament in 2018.
OCCUPATIONAL HEALTH CONVENTION IN CONJUNCTION WITH EUROSAFETY TRADE FAIR IN TAMPERE
We held the Occupational Health Convention in conjunction with the Euro-Safety trade fair, where FIOH also had a stand and many of our experts held several presentations. Almost 10 000 people interested in safety attended the trade fair. Of these, 535 also visited the Occupational Health Convention. The main topics were:
- Humans and intelligent technology
- Health and Social Services Reform – opportunities for change
- A rich work community
- Health-promoting work
- New working spaces – how is work?
- Managing challenging situations
- Through knowledge, competence, and feeling.