Microentrepreneur’s productivity and work ability

The aim is to improve the work ability of micro-entrepreneurs and self-employed persons and the productivity of companies.


1/2020 - 6/2022


The entrepreneur's work ability is the cornerstone of their entrepreneurial activities. The company's productivity is linked to its competitiveness and ability to reform. The aim of the project is for micro-entrepreneurs to be able to manage themselves and to maintain and improve their work ability in different changing circumstances concerning business. This will allow entrepreneurs to develop their business better and possibly work longer. In the project:

  1. entrepreneurs are guided in identifying their skill-related needs from the perspective of anticipating key business changes,
  2. the identification of and focusing on the most profitable core activities is supported and
  3. entrepreneurs’ self-management skills in order to maintain and improve their work ability is supported.

Materials and techniques

Micro-enterpreneur 2.0

The Finnish Institute of Occupational Health is in charge of the project’s work ability section. We assess the recovery of entrepreneurs with the Firstbeat measurement method, provide personal support to entrepreneurs and organize group meetings and open webinars on, for example, the organization of occupational health care for micro-entrepreneurs and lifestyles that support recovery and work ability.

The project utilizes and disseminates the  “Off we go” recommendations (in Finnish)

The project will develop tools for business development organizations to continue working with micro-enterprises in the future as well as to develop the operational model for productivity and work ability activities in micro-enterprises based on competence mapping.

Our experts

Jaana Laitinen

Jaana Laitinen

jaana.laitinen [at]
+358 30 474 6006

Research group

The project is implemented by the University of Oulu Kerttu Saalasti Institute's MicroENTRE Growth Network and the Finnish Institute of Occupational Health.

Research group: Kirsi Luokkala (Project Manager), Jaana Laitinen, Heli Hannonen, Satu Mänttäri and Anu Perälä


European Social Fund is funding the project via Northern Ostrobothnia Center for Economic Development, Transport and the Environment.