Project

Reimagining AI-driven Workplace Datafication in the Game Industry – REWODAI

Artificial intelligence and digital technologies are increasingly used to collect data about employees and work processes, shaping how work is evaluated, managed, and organized. The REWODAI project examines how the expanding use of artificial intelligence and digital systems is shaping working conditions in the game development industry. By combining empirical research with collaborative development, REWODAI seeks to identify ways data and AI can support creative work and professional expertise while fostering healthier and safer working conditions.

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Timetable

1/2026–12/2028

Objectives

The project pursues two interrelated objectives:

Examine how AI-driven workplace datafication reshapes working conditions in the game development industry, with particular attention to creative labor, fairness, and occupational health and safety.
Explore how AI-driven workplace datafication can help improve working conditions by developing employee centric models, governance principles, and practical recommendations for engaging with workplace data and AI systems.

Data and methods

The project employs qualitative research methods that emphasize collaborative development and practical relevance.

The empirical material consists of qualitative interviews and co-creation workshops, in which participants examine concrete work situations and, together with the researchers, develop new ways of using data and artificial intelligence for improving working conditions.

Results and impact

Drawing on the Nordic region's strong traditions of collaboration, REWODAI aims to position the Nordics to lead globally in setting new standards for healthier, more sustainable and more productive workplaces. The models and approaches developed in the project are applicable to other knowledge and creative work contexts beyond the game industry.

Key outputs include:

Models and practical recommendations on how AI-driven workplace datafication can improve employee well‑being and professional expertise.
An open-source pre‑prototype catalog presenting early‑stage concepts for use of workplace data and the related governance practices, offering concrete examples that organizations can learn from and build on.

Are you interested in collaboration?

REWODAI invites game industry professionals, studios, and trade unions to work together to develop a fairer, more sustainable, and more productive dame industry using data and AI. The project is built on collaboration and values the knowledge and experience of those working in the industry.

We are especially interested in collaborating with:

Game development studios based in the Nordic countries
Game industry professionals, including designers, programmers, artists, producers, and QA professionals
Trade unions and employee organizations engaged with digitalization, data, or artificial intelligence in the workplace

There are several ways to take part, such as participating in interviews, joining workshops, or engaging in longer-term collaborative activities. Participation can be tailored to different roles, interests, and time commitments.

If you would like to learn more or explore opportunities to collaborate, please contact the research team using the contact details below.